Don’t Be Fooled by These Prime Day “Deals”

Prices on Amazon can be misleadingly good. A 50% off “deal” might actually be normal retail pricing, or even slightly higher. It’s done by increasing the list price so the percentage off increases. To help you avoid these fake deals, we put together a list of deals to avoid and ones that are actually worth the money.

Avoid These Deals
This Coleman 316 Cooler claims to be on sale for 20% off. But, it’s actually slightly higher in price than it was a week ago ($64 vs. $68). It has been listed at various times this year for $85, but prices between $64 and $68 are common.

Continue reading to learn more, written by Scott Einsmann.

LAST UPDATED

November 20, 2024

Written by
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Scott Einsmann

Executive Gear Editor

Scott Einsmann is Outdoor Life’s gear editor. He oversees the gear team’s editors and writers who are subject matter experts in bows, knives, hunting, fishing, backpacking, and more. He lives in Richmond, Virginia with his wife and two bird dogs.

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